Monday, March 16, 2009

Poor Marketing Decisions

I got a pair of gloves for E in a sales bin at REI awhile ago. She broke them out this morning and trimmed the tags off and, of course, left the tags strewn all over the counter. (She is really not very neat.) As I was picking up the tags I noticed the great marketing strategy they had decided to employ. Actually, the marketing really sucked - see.

Really, Swany? You wanted to have everyone know that your glove technology SUX. Acronym or not it doesn't seem to make good sense to call anything you make sucks or sux. Now I know why they were on sale and there were a lot of them left. Hey, they sux. 

(Anyone remember the 6000 SUX car from Robocop?)

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